nice to meet you
I'm Phoebe thai
A multidisciplinary Designer and Researcher with 7+ years of experience across UX, Service, and Graphic Design. I specialize in bridging the gap between deep user insights and high-fidelity execution.
My approach goes beyond aesthetics, I leverage UX research and analytical thinking to solve complex problems in fintech, insurtech, and banking. By navigating both the technical requirements of development teams and the human needs of the end-user, I build intuitive digital ecosystems that drive measurable impact.
