Overview
As Vietnam entered a “middle income” global status, UNICEF Vietnam became ineligible for some external funding. Even so, 100 children would die daily of preventable causes in the country. With a significant reduction of external funding, UNICEF needed a fundraising platform that would capture the imagination of Vietnam’s most successful individuals and corporations and inspire them to generously donate.
The campaign "Believe in ZERO" aims to eliminate preventable child deaths and injuries, focusing on bringing the number of child fatalities down to ZERO.
Photo Credit: Rice Creative
Brief
The website is designed as a strategic platform where organizations and individuals can access information and make donations.
Creative Strategy
