Infina

Infina

INFINA

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Revamping the Fintech Onboarding Experience for Improved Conversion.

Revamping the Fintech website

to attract new app users.

Revamping the Fintech website to attract new app users.

  1. Overview

  1. Context

  1. Process

  1. Reflection

1. Overview

1. Overview

Timeline

1 month

1 month


My Role

UX/UI Designer

UX/UI Designer

Responsibilites

Usability Testing
Visual Design

Usability Testing
Visual Design

Collaborations

Developer
Marketing
Product

Developer
Marketing
Product

About Infina.vn

Infina is an app for investment and financial accumulation, ideal for beginners, busy individuals, and those with limited capital who aim to grow savings and manage personal finances effectively. This is a website that provides app info, features, and services.

2. The Context

2. Context

Challenges

  • Not user-friendly, as the interface lacked consistency.

  • The content needed to be updated.

  • Hosting the subpages on different domains complicates data management.

  • Not user-friendly, as the interface lacked consistency.

  • The content needed to be updated.

  • Hosting the subpages on different domains complicates data management.

Missions

  1. A user-friendly interface with an attractive design with updated content.

  2. Provides more feature showcases and workflow demonstrations.

  3. The subpages are hosted on only one domain.

3. The Process

3. The Process

How might we encourage users to download the app after visiting the website?
How might we encourage users to download the app after visiting the website?
How might we encourage users to download the app after visiting the website?

Target Users

New Users
(Main target)
New Users (The main target)

  • To discover more information and the app's functionalities before downloading.

  • Objective: To discover more information and explore the app's functionalities before committing to using it.

  • To discover more information and the app's functionalities before downloading.

Existing Users

  • To maintain trust and stay informed about new updates, or to seek customer support.

  • Objective: To maintain trust and stay informed about new updates, or to seek customer support.

  • To maintain trust and stay informed about new updates, or to seek customer support.

B2B Partners
B2B Partners

  • To establish trust and contact for partnership opportunities.

  • Objective: To establish trust and contact for partnership opportunities.

  • To establish trust and contact for partnership opportunities.

The Design

  • Provides more feature showcases and workflow demonstrations.

  • The interface is more consistent to the brand's guideline.

  • Using more human pictures and 3D icons as design elements for enhance the user-friendliness.

Video Demo

4. Reflection

  1. Reflection

Finance Is Fun
Finance Is Fun

Finance is seen as a boring topic for design. While it's easy to be creative with inherently interesting subjects, the real challenge lies in making the mundane engaging. That's where designers really make a difference.

Finance is seen as a boring topic for design. While it's easy to be creative with inherently interesting subjects, the real challenge lies in making the mundane engaging. That's where designers really make a difference.

Finance is seen as a boring topic for design. While it's easy to be creative with inherently interesting subjects, the real challenge lies in making the mundane engaging. That's where designers really make a difference.

 Avoid Data Dump
Avoid Data Dump

The topic is hard to understand, but clarity beats excess. Learning how to balance the high-level expectation of providing too many details to users detailed with design simplicity is key.

The topic is hard to understand, but clarity beats excess. Learning how to balance the high-level expectation of providing too many details to users detailed with design simplicity is key.

Plan Carefully From The Start
Plan Carefully
From The Start

Planning the big picture first, rather than concentrating on details, is crucial for preventing future issues. While it may cost more time at first, it helps you avoid the risk of wasting time and money on extensive restructuring and repairs later.

Planning the big picture first, rather than concentrating on details, is crucial for preventing future issues. While it may cost more time at first, it helps you avoid the risk of wasting time and money on extensive restructuring and repairs later.

 Avoid Data Dump

The topic is hard to understand, but clarity beats excess. Learning how to balance the high-level expectation of providing too many details to users detailed with design simplicity is key.

Plan Carefully From The Start

Planning the big picture first, rather than concentrating on details, is crucial for preventing future issues. While it may cost more time at first, it helps you avoid the risk of wasting time and money on extensive restructuring and repairs later.

Let's work together: thaothaii2411@gmail.com

Let's work together:
thaothaii2411@gmail.com

Let's work together:
thaothaii2411@gmail.com

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